taco in your pocket
Sometimes you’re either physically incapable, or mentally unable to muster enough strength of will to walk into your local taco-esque food dispensary to retrieve your Mexic-ish snack stuffs. Well fret no longer because the Taco Bell ordering app is coming to your rescue!
Plagued by “menu board anxiety” (their term, not mine) in the drive thru? In a hurry to get your Crunch Wrap fix? Want to use technology to help get Mexicish type food substitutes into your tragically abused digestive system as quickly, accurately and efficiently as possible? Well don’t get your cinnamons in a twist, Taco Bell is about ready to introduce a new system for making your terrible food choices via your smartphone!
“Mobile is the biggest shift in QSR since the drive thru,” Taco Bell’s “mobile lead” Jeff Jenkins told reporters of the “Nation’s Restaurant News”… I kid you not, that’s an actual thing.
And speaking of actual things, you might have wondered (as I did), what the hell QSR was. Well, it apparently stands for “Quick Service Restaurant”. Again, their term. Which roughly translates to “fast food place”. It seems “Speedy Anti-Food Slopitoriums” are spending more time making up new ways to make their illegitimate food product manufacturing sound more important than, you know, making the “food” not taste like a cruel mockery of the ACTUAL food item it’s named after.
As far as the app goes, the system will be so simple that someone who would willingly choose to go to Taco Bell could figure it out. The “taco” enthusiast will paw at their screen until the app is launched, after which “guests are greeted with a message that is tailored to the time of day” which I can only assume means that it will know whether you are waking and baking, or if you’re satisfying your late night munchies. Technology! Based on your GPS location the app then helps users find the “seasoned meat re-heatery” nearest them and shows the prices, hours and directions for said “meal preparatory kitchenesque”. Hey, I think I’m getting the hang of this fast food re-name-inating!
“If you can get 10 million people to download your app,” Mr. Jenkins continued. “You’re putting a portal to Taco Bell in 10 million pockets.”
Which is not wholly dissimilar to the old fashion analogue Taco Bell experience many of us are all too familiar with, in which, if you were unable to get to the facilities fast enough after your meal went screaming through your system, you might wind up opening a Taco Bell portal in another part of your pants.